[05/14/2024] AI Persona

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[05/14/2024] AI Persona

Evaluating and Inducing Personality in Pre-trained Language Models

NeurIPS 2023 Spotlight

Abstract

Standardized and quantified evaluation of machine behaviors is a crux of understanding LLMs. In this study, we draw inspiration from psychometric studies by leveraging human personality theory as a tool for studying machine behaviors. Originating as a philosophical quest for human behaviors, the study of personality delves into how individuals differ in thinking, feeling, and behaving. Toward building and understanding human-like social machines, we are motivated to ask: Can we assess machine behaviors by leveraging human psychometric tests in a principled and quantitative manner? If so, can we induce a specific personality in LLMs? To answer these questions, we introduce the Machine Personality Inventory (MPI) tool for studying machine behaviors; MPI follows standardized personality tests, built upon the Big Five Personality Factors (Big Five) theory and personality assessment inventories. By systematically evaluating LLMs with MPI, we provide the first piece of evidence demonstrating the efficacy of MPI in studying LLMs behaviors. We further devise a PERSONALITY PROMPTING (P 2 ) method to induce LLMs with specific personalities in a controllable way, capable of producing diverse and verifiable behaviors. We hope this work sheds light on future studies by adopting personality as the essential indicator for various downstream tasks, and could further motivate research into equally intriguing human-like machine behavi

Personality Traits in Large Language Models

Abstract

The advent of large language models (LLMs) has revolutionized natural language processing, enabling the generation of coherent and contextually relevant human-like text. As LLMs increasingly power conversational agents used by the general public world-wide, the synthetic personality embedded in these models, by virtue of training on large amounts of human data, is becoming increasingly important. Since personality is a key factor determining the effectiveness of communication, we present a comprehensive method for administering and validating personality tests on widely-used LLMs, as well as for shaping personality in the generated text of such LLMs. Applying this method, we found: 1) personality measurements in the outputs of some LLMs under specific prompting configurations are reliable and valid; 2) evidence of reliability and validity of synthetic LLM personality is stronger for larger and instruction fine-tuned models; and 3) personality in LLM outputs can be shaped along desired dimensions to mimic specific human personality profiles. We discuss application and ethical implications of the measurement and shaping method, in particular regarding responsible AI.

Quantifying the Persona Effect in LLM Simulations

Abstract

Large language models (LLMs) have shown remarkable promise in simulating human language use and behavior. In this study, we delve into the intersection of persona variables and the capability of LLMs to simulate different perspectives. We find that persona variables can explain <10% variance in annotations in existing subjective NLP datasets. Nonetheless, incorporating them via prompting in LLMs provides modest improvement. Persona prompting is most effective on data samples where disagreements among annotators are frequent yet confined to a limited range. A linear correlation exists: the more persona variables influence human annotations, the better LLMs predictions are using persona prompting. However, when the utility of persona variables is low (i.e., explaining <10% of human annotations), persona prompting has little effect. Most subjective NLP datasets fall into this category, casting doubt on simulating diverse perspectives in the current NLP landscape.

Persona-DB: Efficient Large Language Model Personalization for Response Prediction with Collaborative Data Refinement

Abstract

The increasing demand for personalized interactions with large language models (LLMs) calls for the development of methodologies capable of accurately and efficiently identifying user opinions and preferences. Retrieval augmentation emerges as an effective strategy, as it can accommodate a vast number of users without the costs from fine-tuning. Existing research, however, has largely focused on enhancing the retrieval stage and devoted limited exploration toward optimizing the representation of the database, a crucial aspect for tasks such as personalization. In this work, we examine the problem from a novel angle, focusing on how data can be better represented for more efficient retrieval in the context of LLM customization. To tackle this challenge, we introduce Persona-DB, a simple yet effective framework consisting of a hierarchical construction process to improve generalization across task contexts and collaborative refinement to effectively bridge knowledge gaps among users. In the task of response forecasting, Persona-DB demonstrates superior efficiency in maintaining accuracy with a significantly reduced retrieval size, a critical advantage in scenarios with extensive histories or limited context windows. Our experiments also indicate a marked improvement of over 15% under cold-start scenarios, when users have extremely sparse data. Furthermore, our analysis reveals the increasing importance of collaborative knowledge as the retrieval capacity expands.

PersonaLLM: Investigating the Ability of Large Language Models to Express Personality Traits

Abstract

Despite the many use cases for large language models (LLMs) in creating personalized chatbots, there has been limited research on evaluating the extent to which the behaviors of personalized LLMs accurately and consistently reflect specific personality traits. We consider studying the behavior of LLM-based agents which we refer to as LLM personas and present a case study with GPT-3.5 and GPT-4 to investigate whether LLMs can generate content that aligns with their assigned personality profiles. To this end, we simulate distinct LLM personas based on the Big Five personality model, have them complete the 44-item Big Five Inventory (BFI) personality test and a story writing task, and then assess their essays with automatic and human evaluations. Results show that LLM personas’ self-reported BFI scores are consistent with their designated personality types, with large effect sizes observed across five traits. Additionally, LLM personas’ writings have emerging representative linguistic patterns for personality traits when compared with a human writing corpus. Furthermore, human evaluation shows that humans can perceive some personality traits with an accuracy of up to 80%. Interestingly, the accuracy drops significantly when the annotators were informed of AI authorship.

Character is Destiny: Can Large Language Models Simulate Persona-Driven Decisions in Role-Playing?

Abstract

Can Large Language Models (LLMs) substitute humans in making important decisions? Recent research has unveiled the potential of LLMs to role-play assigned personas, mimicking their knowledge and linguistic habits. However, imitative decision-making necessitates a more nuanced understanding of personas. In this paper, we benchmark the ability of LLMs in persona-driven decision-making. Specifically, we investigate whether LLMs can predict characters’ decisions provided with the preceding stories in high-quality novels. Leveraging character analyses written by literary experts, we construct a dataset LIFECHOICE comprising 1,401 character decision points from 395 books. Then, we conduct comprehensive experiments on LIFECHOICE, with various LLMs and methods for LLM role-playing. The results demonstrate that state-of-the-art LLMs exhibit promising capabilities in this task, yet substantial room for improvement remains. Hence, we further propose the CHARMAP method, which achieves a 6.01% increase in accuracy via persona-based memory retrieval. We will make our datasets and code publicly available.

Character-LLM: A Trainable Agent for Role-Playing

Abstract

Large language models (LLMs) can be used to serve as agents to simulate human behaviors, given the powerful ability to understand human instructions and provide high-quality generated texts. Such ability stimulates us to wonder whether LLMs can simulate a person in a higher form than simple human behaviors. Therefore, we aim to train an agent with the profile, experience, and emotional states of a specific person instead of using limited prompts to instruct ChatGPT API. In this work, we introduce Character-LLM that teach LLMs to act as specific people such as Beethoven, Queen Cleopatra, Julius Caesar, etc. Our method focuses on editing profiles as experiences of a certain character and training models to be personal simulacra with these experiences. To assess the effectiveness of our approach, we build a test playground that interviews trained agents and evaluates whether the agents memorize their characters and experiences. Experimental results show interesting observations that help build future simulacra of humankind.

InCharacter: Evaluating Personality Fidelity in Role-Playing Agents through Psychological Interviews.

Abstract

Role-playing agents (RPAs), powered by large language models, have emerged as a flourishing field of applications. However, a key challenge lies in assessing whether RPAs accurately reproduce the personas of target characters, namely their character fidelity. Existing methods mainly focus on the knowledge and linguistic patterns of characters. This paper, instead, introduces a novel perspective to evaluate the personality fidelity of RPAs with psychological scales. Overcoming drawbacks of previous self-report assessments on RPAs, we propose INCHARACTER, namely Interviewing Character agents for personality tests. Experiments include various types of RPAs and LLMs, covering 32 distinct characters on 14 widely used psychological scales. The results validate the effectiveness of INCHARACTER in measuring RPA personalities. Then, with INCHARACTER, we show that state-of-the-art RPAs exhibit personalities highly aligned with the human-perceived personalities of the characters, achieving an accuracy up to 80.7%. Our demo1 , code, dataset, and results are publicly available at https: //github.com/Neph0s/InCharacter.

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